Blogs

I’m Tatum Lynch, a marketer with deep roots in Texas land, wildlife, and conservation and an even deeper passion for helping mission-driven brands grow with clarity and purpose. With a background in wildlife management, agriculture, and business marketing, I bring a unique blend of field experience and digital strategy to the table.

Before launching Rooted in Marketing, I spent years working with an organization that supported landowners, conservation efforts, and rural communities. From being boots on the ground as a Wildlife Technician, to helping landowners reach their wildlife management goals as a Staff Biologist, to managing social media campaigns and digital ads, I’ve had the opportunity to help people connect with their land, stories, and services.

My experience helped me understand what landowners go through. Being a third-generation rancher and being able to understand all aspects of land ownership, both the challenges and rewards, gives me a unique perspective when working with clients in agriculture, conservation, and rural spaces. I know the value of stewardship, and I’ve seen firsthand how the right message can move people to act, preserve, and invest in what matters most.

Eventually, I had the opportunity to transition over to the social media and marketing side of the business. That’s when I truly learned what it means to connect with others in a meaningful, strategic way. I discovered the power of storytelling, clear branding, and community-focused content. I fell in love with helping others grow their digital presence while staying true to their values.

Currently, I’m partnering with businesses across Texas helping them build stronger brands, nurture leads, and communicate more authentically with their audiences. Whether it’s social media management, content strategy, email marketing, or campaign development, I’m here to support those doing good work in the world and make their message go further.

This blog will be a space where I share lessons learned, marketing tips tailored for purpose-driven organizations, and behind-the-scenes insights from both the digital and real-world landscapes I love. My goal? To help you feel less overwhelmed by marketing and more confident in sharing your message, no matter your starting point.

If you’re someone who values integrity, connection, and creativity and you’re ready to grow your impact, you’re in the right place.

Thanks for reading, and stay tuned for more!

Warmly,
Tatum
Rooted in Marketing